Part 1. Get live and earn your first upsell
2 Who will actually see your offers
Shopify hides the one-click page from a real share of your buyers. Find out what your share is before you draw conclusions from your numbers.
Before you judge a single number in this app, find out how many of your buyers can see the one-click page at all. On some stores it is nearly everyone. On others it is a minority.
Shopify decides, not your app
The one-click page after payment does not appear for every order. Shopify skips it when the buyer pays with a method it cannot charge again in one click, and no app can override that.
The page is skipped for:
- Apple Pay, Google Pay, Meta Pay and other wallets
- PayPal
- Gift cards
- Point of sale orders
- Bank redirect methods such as iDEAL, in practice
Read that list against your own store, not against an average. A fashion store in the Netherlands where most buyers pay with iDEAL is in a completely different situation from a store taking card payments in the United States.
Your real number, from your real orders
Open your last 50 orders in Shopify and look at how each one was paid. Count the ones paid by card through Shopify Payments or a card gateway: that share is roughly the share of buyers who can see the one-click page. Everything else, wallets, PayPal, bank redirects, goes straight to the thank-you page.
Once the app has been live for a few days, check the figure against reality. The stats page shows how many buyers actually saw your one-click offer. Put that next to your order count for the same days and you have your number, measured rather than estimated.
Why this changes what you build
If 70 percent of your orders can receive a one-click offer, build the one-click funnel first and treat the thank-you page as a useful extra.
If the figure is 30 percent, invert it. The thank-you page becomes your main surface, and the one-click page becomes the bonus for the buyers who happen to pay by card. One store we work with sees roughly four buyers in five pay through a bank redirect. For them, a guide that started with the one-click funnel and stopped there would have been close to useless.
This is also how you read your results. If a third of your buyers never see the page, then an offer shown to everyone eligible and accepted by one in ten is doing much better than the raw order count suggests. Judge an offer against the buyers who saw it, not against all of your orders.
What you should have now
One number written down: the share of your orders that can receive a one-click offer, and the main reason the rest cannot. Keep it. You will need it in chapter 9, when you start reading your numbers.
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